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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Tfhe Sponsoring of the Czech Biatlon in 2013-2018: Hamé case study
 Uhlířová, Markéta ; Halada, Jan (advisor) ; Vranka, Marek (referee)
This bachelor thesis evaluates the Czech biathlon sponsorship between the year 2013 and 2018. During this period a relatively unknown sport became a nationwide phenomenon and attracted a large number of new sponsors. At present, sponsors include Viessmann, Hamé, Alpine Pro or Atex. This work also focuses on the current trend of increasing the effectiveness of sponsorship through active cooperation with a sponsored subject in the Czech biathlon environment. The theoretical part of this work addresses the definition of sponsorship and its functioning in the field of sport. The paper presents Czech Biathlon Union as a sponsored subject and describes its cooperation with sponsors. In the practical part, the attention is focused on Hamé, the main partner of the Czech biathlon since 2013. This partner uses biathlon most often for its promotional activities. Since the very beginning of the collaboration, the Czech biathlonists have been the main face of the Hamé brand and have appeared in several of its advertising campaigns. Linking biathlonists with Hamé products is meant to symbolize a healthy lifestyle for the target group A part of this work is a quantitative research focusing on a general awareness of the Czech biathlon sponsors and the relationship of the respondents to Hamé. The research results confirm...
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Tržní příležitosti firmy Hamé na trzích Bulharska a Rumunska
 Šubrt, Vít ; Přikrylová, Jana (advisor)
Práce vychází z historie a vývoje firmy Hamé a hodnotí její úspěchy a potenciální možnosti na východoevropských trzích Rumunska a Bulharska. Oba trhy zkoumá pomocí PEST analýzy a na základě jejích výstupů je provedena SWOT analýza obou trhů, zhodnocení současné strategie a návrh možných kroků do budoucna.
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